Connect Google Business Profile, teach the AI your voice, route risky reviews into approval, and post only the replies your rules allow.
Start freeThe workflow starts when a Google review enters the queue. Local Review Reply drafts a response in the business voice, applies rating and sensitivity rules, then either holds the draft for approval or posts only after the business has allowed that review type.
A common launch setup is to auto-publish simple 5-star praise after brand voice training, keep 3-star and detailed 4-star reviews in approval, and always hold 1-star, 2-star, refund, staff-conduct, safety, legal, and medical reviews.
Safe to speed up
Short positive reviews, repeatable thank-you wording, brand sign-offs, and location-specific phrasing after the business voice is trained.
Keep in approval
Low-star reviews, disputed facts, private customer details, serious complaints, and anything the owner needs to verify before replying publicly.
Owner stays in control
Approval rules decide what posts. The business can edit, regenerate, approve, reject, or leave a draft unpublished.
Use the free generator when you need a one-off Google review response.
Use the generator guide before copying an AI draft into Google Business Profile.
Compare Google connection, voice training, approval rules, and pricing.
See how the 500-scenario benchmark informs approval defaults.
Authorise access with one click using your existing Google account. We use official Google OAuth — no passwords stored, ever. Select which locations you want to monitor.
Connect with Google
Secure OAuth authentication
Connected Locations
Mike's Plumbing — Main St
Connected
Mike's Plumbing — Westside
Connected
Brand Voice Settings
Define how you want to sound. Choose from preset tones or describe your own. Add key phrases you always want included. The AI learns and adapts with every interaction.
New reviews appear in your dashboard instantly. AI drafts a reply within seconds. For high ratings, you can auto-post. For sensitive reviews, you approve before anything goes live.
Sarah Miller — 5 stars
"Best plumber in the area..."
James Donovan — 2 stars
"Took longer than promised..."
1. Reviews arrive
New Google reviews enter the Local Review Reply queue for the connected location.
2. Drafts are created
The AI uses the rating, review text, brand voice, and location settings to draft a reply.
3. Rules route risk
Sensitive reviews are held for approval. Low-risk positive reviews can follow your auto-publish setting.
4. Approved replies post
Approved replies can be posted back to Google through the connected Business Profile workflow.
Start conservative. The safest launch pattern is to review early drafts manually, then enable auto-publish only for low-risk positive reviews once the wording consistently matches the business.
5-star, no issue
Approve first, then consider auto-publish
Low risk after brand voice is proven.
4-star with detail
Manual approval
Often includes a fix, wait time, price, or service note.
1-2 star review
Alert and hold
Needs fact checking and owner judgment before public reply.
Refund, safety, legal, medical, staff conduct
Always hold
Sensitive topics should not be handled by unattended automation.
Google Pub/Sub pushes new reviews to our system within seconds. No polling, no delays. You're always first to know.
OpenAI-powered drafting helps craft contextual, empathetic replies. The AI considers star rating, review text, and your brand voice simultaneously.
Low-star reviews never post without your say. Sensitive replies are held for approval. Your reputation is never left to chance.
Start free with the full workflow. No credit card required. Set up takes less than 2 minutes.