Local Review Reply guide
Google Review Approval Workflow Software
A review approval workflow keeps the speed of AI drafting while preserving human control over public replies.
Add approval controls to Google review replies
Free includes 3 AI replies, brand voice, approval workflows, analytics, and 1 location. Starter is A$5/month for 1 location and 30 replies/month. Growth is A$19/month for up to 3 locations and 300 replies/month. Scale is A$49/month for up to 10 locations and 1,000 replies/month. Custom plans are available above Scale. 2-minute signup via Google.
Start free — no credit card Try the free demoWhat should a Google review approval workflow do?
A Google review approval workflow should turn new reviews into drafts, separate low-risk replies from sensitive replies, show what is pending, and prevent risky responses from being posted automatically. Local Review Reply is built around that control point. The AI drafts the first version, but the business decides whether a reply can auto-publish, needs approval, or should be escalated before anyone responds publicly.
Approval states
| Status | Meaning | Typical use |
|---|---|---|
| Drafted | AI has prepared a reply | New review ready for review. |
| Pending approval | A human must check it | Low-star or sensitive review. |
| Approved | Ready to post | Manager has accepted the wording. |
| Posted | Sent back to Google | Public reply complete. |
| Failed | Needs attention | Google or account issue blocked posting. |
When approval should be mandatory
- 1-star and 2-star reviews.
- Medical, legal, financial, property, refund, warranty, or safety topics.
- Staff conduct complaints.
- Reviews that mention private customer details.
- Any reply that could be read as an admission or guarantee.
Related pages
Frequently asked questions
Why not auto-publish every AI reply?
Because public replies can create trust, legal, privacy, and customer-service risk. Approval keeps speed without removing judgment.
Can approval rules change later?
Yes. Start strict, review the first drafts, then loosen positive-review handling once the voice is stable.
Who should approve replies?
The owner, manager, franchisee, client, or agency account lead who understands the customer context.
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Connect your Google Business Profile in 2 minutes. Free plan includes 3 replies/month, approval workflows, analytics, and brand voice.
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