Local Review Reply guide
Reply to patient reviews in a way that is warm, privacy-safe, and on-brand. Keep treatment details out of public replies and hold sensitive reviews in approval.
Free includes 3 AI replies, brand voice, approval workflows, analytics, and 1 location. Starter is A$5/month for 1 location and 30 replies/month. Growth is A$19/month for up to 3 locations and 300 replies/month. Scale is A$49/month for up to 10 locations and 1,000 replies/month. Custom plans are available above Scale. 2-minute signup via Google.
Start free — no credit card Try the free demoDental practices need Google review replies that are warm, privacy-safe, and non-clinical. A good public reply thanks the reviewer for their feedback, mentions the team or comfort of the visit in general terms, and avoids confirming treatment details, diagnosis, appointment history, costs, or outcomes. That matters because the reply is visible to future patients, not just the reviewer. Local Review Reply keeps dental replies short, grateful, and careful by default, then holds low-star or sensitive reviews in approval before anything goes public. The result is a visible response habit that supports trust without turning a public Business Profile reply into a discussion of private care.
These examples are written to be specific enough for customers and restrained enough for public Google Business Profile replies.
Review: Everyone was kind and made me feel comfortable from the moment I walked in.
Reply: Thank you for sharing this. We are glad the team helped you feel comfortable and looked after. Your feedback means a lot to the whole practice.
Review: Nice dentist but I had to wait longer than expected.
Reply: Thank you for the feedback. We are glad your visit had positives, and we are sorry the wait was longer than expected. We are always working on appointment flow and appreciate you letting us know.
Review: Very unhappy with the cost and communication.
Reply: We are sorry to hear this. We take feedback seriously and would like the chance to review your concerns directly. Please contact the practice manager so we can look into the details privately.
Google says that replying to customer reviews shows that you value feedback, and that positive reviews plus helpful replies can help a Business Profile stand out. Google also says local ranking is mainly based on relevance, distance, and prominence; review count and review score can contribute to prominence.
Public review replies are read by future buyers as much as the original reviewer. The safest reply avoids private details, avoids arguing point by point, and does not make promises the business has not approved internally. Local Review Reply keeps that discipline by using short drafts, industry context, and approval rules for sensitive reviews.
| Review type | Recommended mode | Why |
|---|---|---|
| 4-star and 5-star | Auto-publish after brand voice training | Usually low risk and time-sensitive. |
| 3-star | Approval queue | Often mixed feedback; a human can tune the tone. |
| 1-star and 2-star | Alert plus approval | Needs de-escalation and may need offline follow-up. |
Local Review Reply uses a language model trained on your brand voice. You paste 3-5 of your own example replies during setup, and the AI learns your style, vocabulary, and tone. For every new review, it drafts a reply that matches the star rating, the review context, and your approval settings.
Yes for many 4-star and 5-star reviews after brand voice training. For 1-star and 2-star reviews, Local Review Reply sends an alert first and keeps the reply in approval so you can edit or escalate before anything public goes live.
Free includes 3 AI replies, brand voice, approval workflows, analytics, and 1 location. Starter is A$5/month for 1 location and 30 replies/month. Growth is A$19/month for up to 3 locations and 300 replies/month. Scale is A$49/month for up to 10 locations and 1,000 replies/month. Custom plans are available above Scale. No sales calls, cancel anytime.
Not if you paste example replies during setup. Brand voice training helps the AI match your vocabulary, greeting style, sign-off, and level of formality instead of using the same canned template for every business.
Connect your Google Business Profile in 2 minutes. Free plan includes 3 replies/month, approval workflows, analytics, and brand voice.
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