Local Review Reply guide
Respond to buyer and agent reviews with the technical credibility your business is known for. Built for home inspection operators who need careful, consistent public replies.
Free includes 3 AI replies, brand voice, approval workflows, analytics, and 1 location. Starter is A$5/month for 1 location and 30 replies/month. Growth is A$19/month for up to 3 locations and 300 replies/month. Scale is A$49/month for up to 10 locations and 1,000 replies/month. Custom plans are available above Scale. 2-minute signup via Google.
Start free — no credit card Try the free demoHome inspectors should reply to Google reviews with technical credibility but not re-argue report findings in public. The strongest replies thank the buyer, seller, or agent, reinforce clarity and turnaround, and keep disputes about defects, missed items, liability, or property transactions out of the public thread. A positive reply can mention the report being clear and useful; a complaint should invite the reviewer to share the inspection details so the scope, photos, and report can be reviewed privately. Local Review Reply uses that risk split to keep inspection businesses responsive while protecting professional tone. Positive reviews can be drafted quickly, while low-star or liability-related reviews stay in human approval.
These examples are written to be specific enough for customers and restrained enough for public Google Business Profile replies.
Review: The report was clear and helped us understand what mattered before auction.
Reply: Thanks for the review. We are glad the report gave you clear, practical information before auction. That is exactly what we want an inspection to do.
Review: Good report but it arrived later than I hoped.
Reply: Thanks for the feedback. I am glad the report was useful, and I am sorry the timing did not meet your expectation. We know property decisions move quickly and will keep tightening our turnaround process.
Review: Missed a problem and would not recommend.
Reply: We are sorry to read this and would like to review the specific concern carefully. Please contact us with the inspection details so we can look at the report, photos, and scope directly.
Google says that replying to customer reviews shows that you value feedback, and that positive reviews plus helpful replies can help a Business Profile stand out. Google also says local ranking is mainly based on relevance, distance, and prominence; review count and review score can contribute to prominence.
Public review replies are read by future buyers as much as the original reviewer. The safest reply avoids private details, avoids arguing point by point, and does not make promises the business has not approved internally. Local Review Reply keeps that discipline by using short drafts, industry context, and approval rules for sensitive reviews.
| Review type | Recommended mode | Why |
|---|---|---|
| 4-star and 5-star | Auto-publish after brand voice training | Usually low risk and time-sensitive. |
| 3-star | Approval queue | Often mixed feedback; a human can tune the tone. |
| 1-star and 2-star | Alert plus approval | Needs de-escalation and may need offline follow-up. |
Local Review Reply uses a language model trained on your brand voice. You paste 3-5 of your own example replies during setup, and the AI learns your style, vocabulary, and tone. For every new review, it drafts a reply that matches the star rating, the review context, and your approval settings.
Yes for many 4-star and 5-star reviews after brand voice training. For 1-star and 2-star reviews, Local Review Reply sends an alert first and keeps the reply in approval so you can edit or escalate before anything public goes live.
Free includes 3 AI replies, brand voice, approval workflows, analytics, and 1 location. Starter is A$5/month for 1 location and 30 replies/month. Growth is A$19/month for up to 3 locations and 300 replies/month. Scale is A$49/month for up to 10 locations and 1,000 replies/month. Custom plans are available above Scale. No sales calls, cancel anytime.
Not if you paste example replies during setup. Brand voice training helps the AI match your vocabulary, greeting style, sign-off, and level of formality instead of using the same canned template for every business.
Connect your Google Business Profile in 2 minutes. Free plan includes 3 replies/month, approval workflows, analytics, and brand voice.
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