Local Review Reply guide
Respond to every Google review from customers who hired your plumbing service — in your voice, automatically. Keep your Business Profile active and never miss a negative review again.
Free includes 3 AI replies, brand voice, approval workflows, analytics, and 1 location. Starter is A$5/month for 1 location and 30 replies/month. Growth is A$19/month for up to 3 locations and 300 replies/month. Scale is A$49/month for up to 10 locations and 1,000 replies/month. Custom plans are available above Scale. 2-minute signup via Google.
Start free — no credit card Try the free demoPlumbers should reply to Google reviews with speed, job context, and calm ownership. The safest public replies thank the customer, mention the service type only when the reviewer already made it public, and avoid overpromising on complaints. A 5-star blocked-drain review can reference the quick fix and tidy clean-up; a pricing, leak, damage, or arrival-time complaint should acknowledge the concern and move the detail into a private conversation. Local Review Reply is built around that split: positive reviews can move quickly after brand voice training, while 1-star and 2-star reviews stay in alert plus approval. That keeps a plumbing Business Profile active without letting a rushed reply create warranty, insurance, or staff-conduct problems.
These examples are written to be specific enough for customers and restrained enough for public Google Business Profile replies.
Review: Great same-day help with a blocked drain. The plumber explained everything and left the area clean.
Reply: Thanks for the review. Glad we could get the blocked drain sorted quickly and leave things tidy. We appreciate you choosing us and will be here if you need help again.
Review: The work was good but the arrival window moved twice.
Reply: Thanks for the honest feedback. I am glad the plumbing work itself was done properly, and I am sorry the arrival window moved around. We will review the scheduling notes with the team so we communicate timing better next time.
Review: Too expensive and late. Would not use again.
Reply: Sorry we left you feeling that way. We never want timing or pricing to feel unclear. Please contact the office with the booking details so we can review what happened and talk it through directly.
Google says that replying to customer reviews shows that you value feedback, and that positive reviews plus helpful replies can help a Business Profile stand out. Google also says local ranking is mainly based on relevance, distance, and prominence; review count and review score can contribute to prominence.
Public review replies are read by future buyers as much as the original reviewer. The safest reply avoids private details, avoids arguing point by point, and does not make promises the business has not approved internally. Local Review Reply keeps that discipline by using short drafts, industry context, and approval rules for sensitive reviews.
| Review type | Recommended mode | Why |
|---|---|---|
| 4-star and 5-star | Auto-publish after brand voice training | Usually low risk and time-sensitive. |
| 3-star | Approval queue | Often mixed feedback; a human can tune the tone. |
| 1-star and 2-star | Alert plus approval | Needs de-escalation and may need offline follow-up. |
Local Review Reply uses a language model trained on your brand voice. You paste 3-5 of your own example replies during setup, and the AI learns your style, vocabulary, and tone. For every new review, it drafts a reply that matches the star rating, the review context, and your approval settings.
Yes for many 4-star and 5-star reviews after brand voice training. For 1-star and 2-star reviews, Local Review Reply sends an alert first and keeps the reply in approval so you can edit or escalate before anything public goes live.
Free includes 3 AI replies, brand voice, approval workflows, analytics, and 1 location. Starter is A$5/month for 1 location and 30 replies/month. Growth is A$19/month for up to 3 locations and 300 replies/month. Scale is A$49/month for up to 10 locations and 1,000 replies/month. Custom plans are available above Scale. No sales calls, cancel anytime.
Not if you paste example replies during setup. Brand voice training helps the AI match your vocabulary, greeting style, sign-off, and level of formality instead of using the same canned template for every business.
Connect your Google Business Profile in 2 minutes. Free plan includes 3 replies/month, approval workflows, analytics, and brand voice.
Start free