Respond to Google Reviews From Email

Use email approval for review replies

Free includes 3 AI replies, brand voice, approval workflows, analytics, and 1 location. Starter is A$5/month for 1 location and 30 replies/month. Growth is A$19/month for up to 3 locations and 300 replies/month. Scale is A$49/month for up to 10 locations and 1,000 replies/month. Custom plans are available above Scale. 2-minute signup via Google.

Start free — no credit card Try the free demo

Can you respond to Google reviews from email?

Google review notifications can alert a business by email, but a controlled reply workflow should still connect to Google Business Profile and track whether the reply was drafted, approved, posted, or failed. Local Review Reply uses email alerts for low-star reviews and keeps sensitive replies in approval before public posting.

Email approval workflow

New review arrives from Google Business Profile.
AI drafts a response in the business voice.
Low-star or sensitive reviews trigger an email alert.
The owner approves, edits, or escalates the reply.
The approved reply posts back to Google and status is tracked.

How to apply this safely

Use the examples as starting points, not as final legal, medical, financial, or property advice. A public Google review reply should reassure future customers without exposing private records or turning the review thread into a dispute. For everyday positive reviews, a short reply can usually be approved quickly after the business voice is trained. For low-star reviews, refunds, staff conduct, safety, clinical care, legal matters, or property defects, keep the draft in approval and check the facts before posting.

Paste 3-5 real replies that already sound like the business.
Set 1-star and 2-star reviews to alert plus approval.
Review the first 10 drafts before using auto-publish.
Refresh examples when the business changes tone, services, or locations.

Source context

Google says businesses can reply to reviews after verification, and that customers are notified when a reply is posted. Google also says helpful replies and positive reviews can help a Business Profile stand out. Local Review Reply uses those public Google review workflows, but it is not affiliated with or endorsed by Google LLC.

Sources: Google review management guidance and Google local ranking guidance.

Frequently asked questions

Is email enough for multi-location teams?

Email helps, but multi-location teams also need location-level status so replies do not disappear.

Should every review send an email?

Not always. Positive reviews can be batched; low-star reviews should alert quickly.

Can Local Review Reply send alerts?

Yes. Low-star reviews can trigger alerts and stay in approval before posting.

Ready to stop hand-writing every Google review reply?

Connect your Google Business Profile in 2 minutes. Free plan includes 3 replies/month, approval workflows, analytics, and brand voice.

Start free